Бруни Роберто — Quality of Life

Бруни Роберто

Ph.D., научный сотрудник отдела маркетинга и права Университета г. Кассино и Южного Лацио (Италия).

ПРОФЕССИОНАЛЬНЫЕ И НАУЧНЫЕ ИНТЕРЕСЫ:

Управление; брендинг; маркетинг и менеджмент территорий; бизнес-менеджмент.

 

ПРЕПОДАВАЕМЫЕ ДИСЦИПЛИНЫ:

«Сервисный менеджмент».

 

ОБРАЗОВАНИЕ:

  • 2010 – Университет г. Кассино и Южного Лацио, докторантура в области бизнес-администрирования
  • 2003 – Университет г. Кассино и Южного Лацио, направление «Бизнес-администрирование»

 

АКАДЕМИЧЕСКАЯ И ПРОФЕССИОНАЛЬНАЯ КАРЬЕРА:

Научный сотрудник Университета г. Кассино; ассистент Университета г. Кассино.

НАУЧНЫЕ ПУБЛИКАЦИИ:

Монографии

  • Bruni R., Caboni F. (2017) Place as value proposition: the marketing perspective, FrancoAngeli, Milano, ISBN: 9788891761484
  • Bruni R. (2014) Dinamiche impresa–contesto–cliente e retail di prossimità, Collana Economia e gestione delle imprese, Aracne Editrice S.r.l., Roma — ISBN 978-88-548-8020-7

Статьи

  1. Sansone, M., Bruni, R., Colamatteo, A., & Pagnanelli, M. A. (2017). Dynamic capabilities in retailers’ marketing strategies: Defining an analysis model. MERCATI E COMPETITIVITÀ, 2017(2), 17- 42 ISSN 1826-7386
  2. Polese, F., Pels, J., Tronvoll, B., Bruni R., Carrubbo L. (2017) «A4A relationships», Journal of Service Theory and Practice, Vol. 27 Issue: 5, pp.1040-1056, ISSN 2055-6225 https://doi.org/10.1108/JSTP-05- 2017-0085
  3. Polese F., Carrubbo L., Bruni R., Maione G., (2017) «The viable system perspective of actors in ecosystems», The TQM Journal, ISSN 1754-2731, Vol. 29 Issue: 6, pp.783-799 https://doi.org/10.1108/TQM05-2017-0055
  4. Bruni R., Matarazzo M., Mladenovic D., (2017) “Figure of merit for places: perspectives on place branding”, MERCATI & COMPETITIVITÀ n.3/2017, ISSN 1826-7386
  5. Caboni, F. & Bruni R. (2015). On-line Commerce and Town Centre Retailers’ Experience. International Journal of Marketing Studies, 7(6), 14.
  6. Sansone M., Moretta Tartaglione A. & Bruni R. (2015) Enterprise—place relationship and value cocreation: advance in Research. International Journal of Business and Management, (1), 50-61.
  7. Carrubbo L., Bruni R., Antonucci E. “Analyzing Place Boundaries Using the Service Science Paradigm”, in Business Systems Review ISSN:2280-3866 DOI:10.7350/BSR.D05.2014 – URL: http://dx.medra.org/10.7350/BSR.D05.2014 — ISSN: 2280 — 3866 Volume 3, Issue 1 January — June 2014 pp.66-90
  8. Scozzese G., Bruni R. (2014). “The Effect of the Country of Origin of European Companies in the Context of Young Argentinians” in Business Systems Review ISSN:2280-3866, Vol 3 Issue 1 pp. 18-31 DOI: 10.7350/BSR.D02.2014 – URL:http://dx.medra.org/10.7350/BSR.D02.2014
  9. Moretta Tartaglione A., Bruni R. (2013) The Vitality of Neighborhood Retailers: A New Definition of the “Proximity” Concept, China-Usa Business Review, ISSN 1537-1514 December 2013, Vol. 12, No. 12, pp. 1195-1207
  10. Moretta Tartaglione A., Bruni R. (2013) The Relevance of Place-Brand Management in Place-Marketing Strategy, China-Usa Business Review, ISSN 1537-1514 November 2013, Vol.12, No. 11, pp. 1060-1072
  11. Moretta Tartaglione A., Bruni R. (2013) Marketing and Management in Places: Trends., International Journal of Management Sciences and Business Research November 2013, Vol. 2, No. 11, pp. 34-45, ISSN2226-8235
  12. Scozzese G., Bruni R., (2013)“From management of complexity for better performances towards management of complexity for survival: relations and strategies of firms” in Business Systems Review VOL 2, ISSUE 2, 2013, ISSN:2280-3866, pp. 297-309.
  13. Sansone M. Bruni R. (2013) “Involving City Authorities in Event Planning”. Scienze Regionali – Italian Journal of Regional Science Articles Vol. 12 – n. 1, 2013, pp. 115-124; ISSN1720-3929
  14. Sansone M., Moretta Tartaglione A., Bruni R. (2012) How do Companies Achieve Their Marketing Goals With Social Networks?, CHINESE BUSINESS REVIEW, vol. 11, p. 970-980, ISSN: 1537-1506